Location: [Japan]
Job Type: Full-time
Department: Marketing
Job Description:
We are looking for a dynamic and results-driven Digital Marketing Officer to join our marketing team. The ideal candidate will be responsible for planning, executing, and managing the company’s online marketing efforts, ensuring our brand has a strong digital presence and attracts qualified leads. This role involves overseeing various digital marketing channels, developing creative marketing campaigns, and working closely with cross-functional teams to meet business objectives.
Key Responsibilities:
Digital Marketing Strategy: Develop, implement, and monitor digital marketing strategies to achieve the company’s business goals, including increasing brand awareness, lead generation, and customer engagement.
Content Marketing: Collaborate with content creators to produce high-quality content (blogs, videos, social media posts, etc.) that aligns with our brand voice and targets relevant audiences.
SEO & SEM: Work with SEO and SEM specialists to optimize content, run paid advertising campaigns (PPC, Google Ads, etc.), and improve organic traffic, search engine rankings, and conversions.
Social Media Management: Oversee the management of social media accounts (Facebook, Instagram, Twitter, LinkedIn, etc.) to grow the online community, engage with followers, and execute social media campaigns.
Email Marketing: Develop and execute targeted email marketing campaigns that nurture leads, promote products, and drive customer engagement and retention.
Paid Advertising: Manage and optimize paid digital marketing campaigns across platforms like Google, Facebook, and LinkedIn to maximize ROI and reach new audiences.
Analytics & Reporting: Monitor, analyze, and report on key performance metrics such as website traffic, conversion rates, social engagement, and campaign performance using tools like Google Analytics, HubSpot, or similar platforms.
Campaign Management: Plan, execute, and measure marketing campaigns, including A/B testing, retargeting strategies, and audience segmentation to ensure effective use of marketing budgets.
Website Management: Work with developers and designers to optimize the user experience (UX) and ensure the website is optimized for SEO, mobile responsiveness, and conversion goals.
Brand Consistency: Ensure consistent messaging across all digital platforms that aligns with the overall brand identity and marketing goals.
Stay Updated: Keep abreast of the latest trends and technologies in digital marketing, social media, SEO, and web analytics to implement cutting-edge strategies.
Qualifications:
– Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or related field.
– Proven experience as a Digital Marketing Officer, Digital Marketer, or similar role in a fast-paced environment.
– Strong knowledge of digital marketing channels, tools, and best practices (SEO, SEM, social media, email marketing, content marketing, etc.).
– Experience with digital advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads).
– Proficiency in marketing automation tools (e.g., HubSpot, MailChimp, Marketo) and analytics platforms (e.g., Google Analytics, Hootsuite).
– Excellent copywriting and editing skills for digital platforms.
– Creative thinker with strong analytical and problem-solving skills.
– Ability to manage multiple campaigns and projects simultaneously with attention to detail.
– Strong communication, organizational, and teamwork skills.
Preferred:
– Experience in B2B/B2C digital marketing.
– Certifications in Google Ads, Google Analytics, or HubSpot.
– Knowledge of basic HTML, CSS, and website management tools (e.g., WordPress, Shopify).
Benefits:
– Competitive salary
– Health insurance and retirement plans
– Opportunities for career growth and continuous learning
– A creative and collaborative work environment
If you’re passionate about digital marketing, have a strong understanding of online channels, and are eager to drive impactful campaigns that achieve business goals, we’d love to meet you! Apply now to join our innovative marketing team.
How to Apply:
Please submit your resume, portfolio, and a brief cover letter to [[email protected]]